How Advertising Is An Integral Part Of Marketing - 1302 Words

Q 2.1 SLAID 1 Advertising is an integral part of marketing and one of the key elements for the impact on the market. Advertising is any paid form for controllable impact, carried through mass media in the presentation and the imposition of the goods or services in the interest of the obvious source. In conditions of fierce competition, the work of advertising is to create a demand for certain goods, and buyers to gravitate to the point of sale. Advertising is a tool for the realization of more and more profitable sales from the proposed goods in the quest of each company toward greater profitability. Advertising is a specialized presentation of information, thanks to which, the user must be oriented in diversity of the offered goods and services and to choose what will be most useful, the most advantageous and most prestigious. Through advertising, information is given about the quality, the price, the usefulness of the offered goods and services for their manufacturers and traders. Key characteristics of advertising impact: a) conveys the emotional powerful information, aimed to achieve a scheduled commercial effect b) controlled communication- the advertiser fully controls the advertising communication in terms of time, targeting, mode of transmission and content; c) advertising is mass communication, which means that the message is passed on not 1 person but a group of people; d) advertising his always paid and it is known who paid. Advertising always serves to one sShow MoreRelatedThe Digital Modes Of Advertising Essay1122 Words   |  5 PagesThe revolution and the continuous innovation and renovation emerging has made the internet an integral part of the day to day running of the organizations. These have enabled businesses to offer a broad range of products and services to their clients globally. Thus many companies have resolved to have the internet as their primary marketing tool. 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